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Brand Manager EXCELLENCE

  • Ubicación: Barcelona (España)
  • Tipo de Contrato: Indefinido
  • Jornada laboral: Jornada completa
  • Sector: Gran consumo
  • Vacantes: 2
  • Disciplina: Marketing

Lindt & Sprüngli (España) S.A.

Lindt & Sprüngli es reconocida como líder en el mercado de chocolate de primera calidad, ofreciendo una gran selección de productos en más de 120 países de todo el mundo. Durante los 170 años de existencia de Lindt & Sprüngli, se ha convertido en una de las compañías más innovadoras y creativas en la fabricación de chocolate Premium. Los inicios de Lindt & Sprüngli se remontan a 1845, cuando por primera vez padre e hijo manufacturaron chocolate sólido en su pequeña confitería Sprüngli & Son, en aquel momento todavía una sociedad. Desde entonces, la compañía ha pasado por muchas épocas diferentes, pero el espíritu emprendedor y la pasión por la elaboración de chocolate que impulsaron tanto a la familia Sprüngli como a Rodolphe Lindt, cuando inventó el primer chocolate verdaderamente cremoso y posteriormente vendió su negocio a Sprüngli, todavía están vivos. Hoy en día, los productos de chocolate de calidad de Lindt & Sprüngli son elaborados en 12 centros de producción propios en Europa y Estados Unidos. Son distribuidos por 25 filiales y sucursales a más de 400 tiendas propias, y también a través de una red integral de más de 100 distribuidores independientes en todo el mundo. Con 14,000 empleados, el Grupo Lindt & Sprüngli reportó ventas por valor de 3.739 millones de Euros en 2017.

Descripción de la oferta

At Lindt Iberia we are looking for a BRAND MANAGER to Manage the brand strategy as key priority. The role will be responsible for the brand and category strategy, creative development as well as the execution of the annual marketing plan initiatives.

 

As a part of your main accountabilities will be:

  1. Brand / Product responsibility:
  • Identify marketing key issues, strategic direction and work streams  to grow  the pralines, seasonal and snacking business in the future
  • Active portfolio management defining the right assortment, while ensuring profitability, quality, and premium appeal.
  • Create strong (re-)launch plans with the according support programme.
  • Ensure the right promotional planning in close collaboration with sales and shopper department.
  • Proposing and carrying out the appropriate market research.
  • Liaising and coordinating with factories and logistics / co-packing.
  • Define the communication strategy (TV, PR, Digital...) and execute marketing campaigns.
  • Design key brand elements (ie. Print, POS) and Consumer promotions in close collaboration with creative agencies and international marketing.
  1. Permanent tracking of the key variables of the business:
  • Continuous competitor analysis, in order to identify consumer needs, new product opportunities and market growth potential.
  • Sales analysis (Cognos)
  • Nielsen / Kantar
  • Out of Stocks / Overstocks
  1. Control the Marketing Budget of his brand.
  2. Sales focus: Collaborate closely with the sales team in order to define customer plans and sell-in presentations, as well as understanding the channels.
  3. Actively participate in and prepare internal meetings:
  • Monthly Sales Meeting
  • Sales Conventions
  • Brand Reviews, etc.

Requisitos

 

Experience & tools:

  • 4-5 years in FMCG (local or multinational – currently at least in a Brand manager position.) is mandatory.
  • English: High Level. Interview Test.
  • Spanish: High Level

 

Skills:

  • Initiative: Entrepreneurial spirit with high level of pro-activity and strategic focus.
  • Integrity: Honest, Respectful, Committed
  • Results focused
  • Communication skills & Teamwork: Knows how to integrate into a team and work with people of all hierarchical levels, both internally and externally.
  • Leadership skills: facilitates a transversal collaboration with an open, positive, communicative approach; empowers and grows the direct report.
  • Strong Analytical ability, considering multiple sources of information to understand business / provide insights; capable of taking decisions even when the outcome is uncertain.
  • Innovative: Creative, capable of searching for new business areas and opportunities
  • Flexible and resilient: capable of working effectively under pressure
  • Problem-Solving Skills
  • High level of autonomy.

 

Other details:

  • Sensitivity for developing Premium marketing elements.
  • Familiar working with Nielsen data.
  • PC user with high proficiency in Excel and Powerpoint.
  • Overall, we are looking for an “all-rounder” (“Todo Terreno”): optimistic personality with high entrepreneurial spirit, willing to take on new challenges and capable to integrate well into a friendly marketing team.

What we offer:

  • Interesting compensation package bonus
  • Tickets Restaurant
  • Health insurance
  • Kit Home Office
  • Free Breakfast, fresh fruit and coffee
  • Amazing Office Views
  • 2 days of home office by week.

 

 

 

Posición cerrada
  • Ubicación: Barcelona (España)
  • Tipo de Contrato: Indefinido
  • Jornada laboral: Jornada completa
  • Sector: Gran consumo
  • Vacantes: 2
  • Disciplina: Marketing
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